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ZEE To Broadcast All Men's & Under-19 Global Matches On TV, Star Only Keeps Digital Rights
Disney Star and ZEE on Tuesday announced that they have entered into a sublicensing agreement over the recent media rights of the International Cricket Council (ICC). As per the agreement, ZEE will broadcast all Men's and Under-19 global cricket matches on its television channels while Star will only keep the digital rights.
The strategic licensing agreement, the first of its kind in the Indian media sports broadcast history, will remain for four years starting in 2024, with Star continuing to show matches on its digital platform, Hotstar.
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- 06 Feb 2021 04:31
