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The ICC Men: The ICC Men's T20 World Cup 2026 super 8s clash between India and West Indies surpassed the previous peak of concurrent streams set during the ICC Men's T20 World Cup 2024 final.

T20 World Cup 2026 became the most digitally engaged and globally accessible edition ever, with ICC.tv and the ICC's social media channels set new standards across digital platforms.

ICC.tv has already surpassed the total users and watch time for the entire 2024 event. At this same point in the previous tournament, unique users increased by 28%, and total viewing time grew by 56%.