Corporate social responsibility

Corporate Social Responsibility: : With the Indian sports scene undergoing constant transformation and producing new stars and champions every year, there is a constant need for money to support them and create infrastructure. One way to generate funds besides government support is through the business community's Corporate Social Responsibility (CSR) efforts. Parth Jindal, Managing Director of JSW Cement, put forth some valuable suggestions on Thursday for the utilization of this funding in New Delhi.

Jindal shared his thoughts during the first-ever CSR round-table conference organized in the national Capital on Thursday, to strengthen the Indian sports ecosystem in order to host the 2036 Olympic Games. Union Minister of Youth Affairs & Sports Dr. Mansukh Mandaviya urged corporates to adopt one sport.

Parth Jindal, Managing Director of JSW Cement, suggested that the government encourage private sector contributions by creating a separate sports fund. He also advised the government to address the lack of accountability in the federations, which are governed by the Indian Olympic Association, an autonomous body.