Kanupriya gupta

Festival Internazionale Del Cinema Di: United States Premier League (USPL) founder Jaideep Singh believes that building a brand in sports and cinema requires distinct approaches, as both industries operate in different ecosystems.

Following the success of USPL Season 3, Jaideep is focused on expanding his business across sports, entertainment and music. Ahead of the release of the Malayalam film Vadakkan, he spoke about USPL and cinema in detail and how working in both sectors is a different ball game altogether.

"The senior leadership experience of more than a decade in the industry and developing media properties, music festivals, major award shows, launching TV channels, movies and digital-first brands has given me robust experience of building media brands and franchises. Broad nuisances are pretty much the same, but the structure may be different," he told IANS.