Media business strategy
IOC’s Aditya Highlights Cricket’s Potential Olympic Impact And AI’s Role In Fan Engagement
Addressing the gathering at the RCB Innovation Lab Indian Sports Summit on reinventing Olympic broadcast consumption for next-generation fans, Aditya spoke about the significance of cricket’s inclusion in the Games and how it could drive wider interest in other sports.
“Cricket was one of the big things for us. We wanted to make sure that cricket becomes part of the Olympics. And the mission was very clear: how can we get closer to every fourth person in the world that is living in India and the subcontinent? Imagine cricket stars sitting and watching athletics and swimming or hanging out with Neeraj Chopra. Those moments go a long way in creating those stories.” he said.
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- 06 Feb 2021 04:31