The times
T20 World Cup: Lack Of Buzz Leads To A Lukewarm Build-up In The USA
T20 World Cup 2024 Updates: The year 1994 played a crucial role in shaping the USA’s connection with football (called soccer in America) when it hosted the FIFA World Cup. The event served as a major catalyst for the sport’s penetration into American culture. Now, after three decades, the USA is once again the chosen venue for the Men’s T20 World Cup, making it the first time a major cricket event is being held in the country.
The co-hosts will kick-start the tournament by facing Canada at the Grand Prairie Stadium, with the USA set to host 16 matches of the competition. The stakeholders have long wished for cricket to gain popularity in the US, where sports like basketball, baseball, track and field events, football, and swimming dominate. But many see the Men’s T20 World Cup helping cricket break into the lucrative US market.
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