Throughout july

The World Championship: The World Championship of Legends (WCL) 2025 has established itself as one of the most-watched cricket leagues worldwide, recording a staggering 409 million viewers globally — a 20 per cent increase compared to the previous season, says a report.

While much anticipation surrounded a potential India–Pakistan showdown, the absence of the clash did not diminish the excitement. In fact, the conversations around it fuelled massive global attention, skyrocketing WCL’s reach across broadcast and digital platforms, according to the report.

The final between Pakistan Champions and South Africa Champions became a global spectacle, ranking as one of the most-watched programs across Sony Max in the UK, while delivering historic ratings elsewhere.