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Audience has not left the IPL but has simply shifted to different platforms: Lalit Modi

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Audience Has Not Left The IPL But Has Simply Shifted To Different Platforms: Lalit Modi

By IANS News May 10, 2026 • 10:58 AM View: 150

The Indian Premier League: The Indian Premier League (IPL) founder Lalit Modi believes the discussion around falling IPL television ratings is seriously flawed and thinks the tournament has grown into one of the world's largest digital entertainment ecosystems, rather than just being a television product.

While discussing how people consume the Indian Premier League, the IPL founder argued that analysts are stuck in the past by only focusing on traditional television viewership.

TAGS Lalit Modi Indian Premier League Indian Premier League Average Minute Audience Linear TV National Football League National Basketball Association Premier League Olympic Games Traditional TV

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